- Mazda and Fiat's Agreement Sets Pininfarina Alfa Romeo 2uettottanta Concept for Production in 2015
Especially built for the motorist who sees the car as an uncommon sensory experience, looks for an exclusive mixture of entertainment and vanity, who enjoys life in the open air, and one who wants to be excited by a dynamic, sporty car that transmits to observers the exclusiveness and refinement typical of the Pininfarina designed iconic Alfa Romeo sports cars, here's the 2uettottanta Concept, a car that expresses the inexhaustible creativeness and genius of Italian craftsmanship. Originally debuted at the 2010 Geneva Motor Show as an 80 years celebration of Pininfarina designs and a tribute to Alfa Romeo, which celebrated its centenary in 2010, this two-seater Alfa Romeo Roadster inspired by the 1750 Veloce of 1968 will now be set to make its way to production in year 2015. As Fiat Group Automobiles and Mazda Motor Corporation officially announced the signing of the deciding agreement which will see Mazda produce a powerful open-top two-seater sports car for Fiat's Alfa Romeo brand, starting from year 2015.
Mazda and Fiat's Agreement Sets Pininfarina Alfa Romeo 2uettottanta Concept for Production in 2015
Pininfarina Alfa Romeo 2uettottanta Concept
To be developed for the global market, the new Alfa Romeo Roads! ter will be based on the advanced architecture of the next-generation Mazda MX-5.
Mazda and Fiat's Agreement Sets Pininfarina Alfa Romeo 2uettottanta Concept for Production in 2015
Notably, the agreement foresees for both Mazda and Fiat to develop two brand-specific, differentiated, and distinctly styled roadsters which will feature the high-end rear-wheel drive.
Pininfarina Alfa Romeo 2uettottanta Concept
And the Fiat's Alfa Romeo and Mazda roadster variants will each be powered by highly-advanced, specific proprietary engines which will be unique to each automaker.
Pininfarina Alfa Romeo 2uettottanta Concept
Speaking about the Pininfarina Alfa Romeo 2uettottanta Concept, it represents the culmination of an old age partnership between two legendary Italian firms, and pays tribute to the iconic Duetto roadster of the 60s era.
Pininfarina Alfa Romeo 2uettottanta Concept
Notably, the machine's steering wheel will be a striking element, as it's a modern rereading of the Duetto's three-spoke perforated steering wheel, incorporating a shift paddle for the sequential control of the dual clutch tr! ansmissio! n.
Pininfarina Alfa Romeo 2uettottanta Concept
And, the tyres that have been created specifically for the 2uettottanta in collaboration with Dunlop, accentuate the impression of a strong personality and power given by the car.
Pininfarina Alfa Romeo 2uettottanta Concept
Further, an enjoyable drive and comfort are also guaranteed by the sporty, anatomical seats of this sports car designed to enjoy.
Pininfarina Alfa Romeo 2uettottanta Concept
Via: Pininfarina / Mazda / GTSpirit
- Unique Koenigsegg Agera Zijin rides with gold interiors in China
Koenigsegg have created a one of supercar for a Chinese customer titled the 'Zijin,' which literally means 'purple gold,' purple and gold bring to mind royalty and opulence which is exactly what this Koenigsegg Agera Zijinrepresents. The exterior has been painted a deep royal purple with light blue tinted carbon fiber accents added for an additional dimension. The name of this one of a kind car has been painted on to the back in cursive gold writing. The base of the car was taken from the 2013 Agera R and then worked into this opulent creation. The interiors of this car are nothing to scoff at either, with a purple leather seats and gold metallic vent surroundings. The main console control unit is in fact made entirely of solid gold. The interiors work harmoniously with the exteriors following the strict Purple and gold color scheme with even the steering wheel being gold.
The Koenigsegg Agera Zijin features a 5 liter twin turbo charged V8 engine that produces 1040hp with E85 fuel, thus proving itself worth of the royal color scheme attached to it. While the Zijin borders on gaudy, it is sure to get you noticed.[Car-News-China and Gtspirit]
next story » - Vacheron Constantin Patrimony collection for women unveiled
Vacheron Constantin has proved once again their dedication to women by unveiling three major collections dedicated exclusively to women at Salon International de la Haute Horlogerie (SIHH) in Geneva. The Patrimony collection is home to original creations combining the traditional with the contemporary. The Patrimony collection is truly a celebration of the woman and femininity and is characterized by the unvaryingly round cases, which underlies Vacheron Constantin's dedication to it's tradition and heritage. Rather than have the traditional and contemporary fight for center stage, Vacheron has managed to make them sing with the Patrimony Contemporaine watches embracing the present and the Patrimony Traditionnelle laying claim to the classic. Two versions of the Patrimony Contemporaine Lady gold bracelet give a sense of timelessness that is still in the spirit of the times. With a diameter of 36 mm, the first watch has a bezel circled with round diamonds while the second is paved with nearly 800 diamonds and pays tribute to the Vacheron Constantin's expertise in jewelry. Both of these models have a transparent sapphire crystal case back and feature the Geneva stamp.
The Patrimony Traditionnelle lady manual winding has a movement thickness of 2.60 mm and embodies a classic feminine style. The bezel has been set with 54 round cut diamonds and comes in either 18K white gold or 18K rose gold. The watch features a transparent sapphire crystal case back. The strap adds a more practical aspect to this feminine watch and comes in dark blue, warm grey or Mississippiensis alligator leather. The second strap has been made with satin.
The Patrimony Traditionnelle High Jewelry collection features pieces, which blur the lines between timepiece and jewelry. They feature a caliber 1400 movement with a diameter of 20.65mm. The case is made with 18k white gold and paved with 124 baguette cut diamonds equaling nearly 10 carats in weight. A black satin strap adds a level of elegance and opulence to the watch. - Bulgarian customizer Vilner tunes the Aprilia Tuono 1000 R into Aprilia Stingray with 13 design elements
Acclaimed interior tuning specialists with innovative thinking, the Bulgarian customizer Vilner which earlier impressed us with the customized Land Rover designed for Russian oligarch and their high-end $62,780 Vilner's audio system inspired by the Rimac Concept One supercar, has now dabbled into motorcycle design. And in the latest two-wheeler project, Vilner gives the already cool-looking motorbike 2010 Aprilia Tuono 1000 R a more aggressive, bold and futuristic makeover, producing what is called as the custom Vilner Aprilia Stingray. However, the Stingray name of this exquisite motorbike which boasts of 13 impressive design elements, reminds us of the recently released Chevrolet Corvette Stingray 'C7', which is an entirely new machine that emerges with the aesthetic impact and the performance prowess worthy of the Stingray emblem.
Vilner Custom Aprilia Stingray
Vilner Custom Aprilia Stingray
While creating the Stingray with an exceptionally new appearance, the designers at Vilner notably added 13 design details.
Vilner Custom Aprilia Stingray
However, Vilner ! retained the Aprilia Tuono's dual headlights but redesigned its cowl with new air ducts, helmet and integrated LED turn signals.
Vilner Custom Aprilia Stingray
Further, the fuel tanks has 2 angular peaks which gives the motorbike a more hunched profile than the relatively flat stock tank, while the fuel tank is located in the recess between these two peaks.
Vilner Custom Aprilia Stingray
Notably, the curve of the additions of fuel tank extends downward along 2 new side spoilers with two vents each, which impressively serve as a means to lead away the hot air coming out from the engine.
Vilner Custom Aprilia Stingray
Loacted directly below the fuel tank where a rider would grip his thighs, the side plastics are wrapped in two-toned leather that extends up to the seat.
Vilner Custom Aprilia Stingray
Vilner also applied a smoky tint to the taillights and painted the subframe matte black and gave the twin exhausts a similar black paintjob.
Vilner Custom Aprilia Stingray
Further, Vilner shortened the license plate holder and mounted it little more inward, while also extended the rear fork and chain by 15 cm.
Vilner Custom Aprilia Stingray
And to complete the look, Vilner gave this custom Stingray whose power is reportedly enhanced by 10% a metallic brown paint finish with silver wheels.
Check out the gallery here:
Picture Gallery
Aprilia Stingray
Via: Luxury-Insider / VilnerCustom
- Virgin Atlantic soars high with world's first in-flight art gallery
Passengers flying on Virgin Atlantic Upper Class between London and New York will be treated to the first ever-airborne commercial art gallery. The service, which has been dubbed 'The Gallery in the Air', will allow passengers to purchase the work of renowned street artist Ben Eine. Ben Eine has always been well know in London, especially for his work on Middlesex street, which thanks to him has been renamed Alphabet street. However Eine rose to global prominence when Prime Minister David Cameron gifted one of his paintings to President Barack Obama. The display will operate like a traditional exhibition with upper class passengers having the chance to take a virtual tour of the gallery and see behind the scenes footage of how each piece was constructed. The buying process is the same as any in flight product and will allow customers to but the pieces duty free.
The collection draws inspiration from London and New York as well as the artist's partnership with Virgin Atlantic. The collaboration is to be the first of many such partnerships and will last from February 1st to the 28th. Most street artists are skeptical of partnering with a brand, but Eine says that the presence of Richard Branson helped persuade him to partner with Virgin Atlantic. The gallery will feature works ranging from $4,000 to $24,000. - 2014 Bentley Mulsanne enhanced with comfort and entertainment to debut at Salon d'Auto, Geneva 2013
The Mulsanne is one of the most luxurious cars ever produced by Bentley and it is all set to become even more comfortable and luxurious this year. Since it was first introduced to the world in 2010 it has only gotten better, with advancements in both comfort and technology. This flagship Bentley car will be unveiled with its new advancements at Salon d'Auto in Geneva this March. The most important change to be made to 2014 Bentley Mulsanne is in the area of comfort and convenience, which includes comfort headrests with manually adjustable wings for lateral support. Also available are new footrests which have been specifically designed to blend in to the to each individual vehicle. To provide an additional level of comfort there will also be duck down filled loose cushions that will be finished with the traditional Bentley Wing emblem.
Privacy is of course central to most Bentley owners lives, regardless of whether you're a celebrity or businessperson. So Bentley has provided with new privacy curtains that can be added as Crewe – fitted option. They are available on the rear doors and and rear windscreen in Black or Ivory; these opulent curtains can be drawn with one touch as they have been integrated into the window lift switches.
Technology is always changing and the Bentley Mulsanne has changed to accommodate the latest in technology, the rear cabin offers the highest level of technology today. There are rear picnic table designed to accommodate an iPad and a wireless keyboard, they also double as a smooth hide trimmed writing surface. You can even stay connected via the Wi-Fi router fitted into the rear cabin. Twin 8-inch LCD head rest screens and a DVD player, all supported by Naim for Bentley's premium audio system further enhances the entertainment.
Connectivity is at it's best in the 2014 Bentley Mulsanne with the option of a high speed Wi-Fi router with a UMTS phone module and SIM card reader. This allows for a rolling Hot spot that lets you simultaneously connect 8 devices. A dedicated antenna housed on the boot lid outside the vehicle's steel frame allows for a much stronger signal strength than a handheld device.
For those looking for purely Aesthetic changes, Bentley has added three new colors to the Mulsanne Palette, Dark Cashmere, Portofino and Damson. In addition to these there are also three new additions for the interior hide colors, Damson, Saffron and Brunel. They are also offering a set of bespoke fitted luggage for the Mulsanne. Italian luggage specialists Schedoni has exclusively designed the bags to fit perfectly in the Bentley trunk. The collection is made up of 6 pieces, two small cases, two large cases and two foldable garment bags. The collection has been made of the same hide that goes into the interiors of the Mulsanne and can be customized to your personal tastes. - 2013 Panerai Pocket Watch Tourbillon GMT Ceramica
Panerai introduces an exclusive Pocket Watch Tourbillon GMT Ceramica which is in amalgamation of the essence of the past with the strong technical knowhow of today, both combined in a unique and fascinating way. The Pocket Watch Tourbillon GMT Ceramica is the first pocket watch by the makers though there are specimens of the same in the brand's history. The tourbillion regulator in its graceful and breathtaking P.2005/S skeletonised version is a watch with a very superior technical content. The tourbillon cage makes two rotations per minute on an axis perpendicular to that of the balance.
Other highlighting specifications include a Radiomir case 59 mm in diameter in ceramic made from zirconium oxide, power reserve of six days and KIF Parechoc anti-shock device. The chain of this pocket watch is inspired by a nautical chain and can be easily removed, transforming the watch into a table clock. Adhering to tradition, the watch is water-resistant and guaranteed to a pressure of 3 atmospheres (30 metres).
2013 Panerai Pocket Watch Tourbillon GMT Ceramica is an exquisite edition of only 50 watches of 10.05mm thickness and comprising of 31 jewels, giving it an admirable look.[Panerai]
- Arnold and Son Royal Collection comprises of classical timepieces in the great English tradition
Historically, in the late 18th Century, the English watchmaking reigned supreme and the country's watchmakers developed an aesthetic entirely of their own, dictated partly by contemporary taste but also by their desire to roll back the boundaries of a field that combined art, tradition and technology like no other. And in those times, the legendary inventor and watchmaker John Arnold and his son played an influential role in the directions taken by English watchmaking, and crafted magnificent movements and designs with cutting-edge mechanical features. Today, the Swiss luxury watchmaker Arnold & Son which is proud to draw on and maintain that unique heritage has come up with the Royal Collection which is solely inspired by the timepieces made during the earlier part of John Arnold's life for King George III and the royal court. These classical timepieces in the great English tradition are an eloquent expression of elegance and sophistication in the inimitable. Also, we have recently seen the Arnold & Son DBS watch which features two major complications in one.
Models in the Royal Collection, the TB88, HMS1 and TE8 impressively reflect many of the features that made the original company's name.
Models in the Royal Collection, the TB88, HMS1 and TE8 impressively reflect many of the features that made the original company's name.
TB88
TB88
The TB88 comes with the A&! S5003 calibre, which was entirely conceived and manufactured in-house, impressively brings together all the technical and aesthetic characteristics of a classical John Arnold chronometer. The letters 'TB' stand for 'true beat', a complication that alludes to the precision timekeeping required for navigation at sea.
TB88
With an 18-carat rose gold case, black open dial, the TB88 is also a tribute to John Arnold's earliest known pocket watch, of which the original case bears the number '88'.
HMS1
HMS1
Described to be the true modern expression of the traditional search for precision combined with Arnold & Son's superior craftsmanship, the HMS1 houses a manufacture hand-wound movement A&S1001 which is only 2.7 mm thick and provides an exceptional 80 hours power reserve due to its double barrel.
HMS1
With 18-carat rose gold case, cream dial, the watch limited to just 250 examples also features further haute horlogerie details such as hand angling and decoration of all bridges and fine hand stitching on the alligator leather strap.
TE8 Tourbillon
TE8 Tourbillon
With hand-finished manufacture A&S8000 calibre, the TE8 comes with tourbillion escapement which was developed by John Arnold in close partnership with A-L Breguet.
TE8 Tourbillon
Aesthetically what sets this masterpiece limited to just 25 pi! eces apar! t is its unique "English" design; the 18-carat rose gold case, black open dial is a ¾ waveform cut-out on the barrel bridge, the tourbillon and motion-work bridges are triangular, and even the three-spoke wheels are shaped with a distinctive flare.
Via: Arnold&Son
- Charles Schumann Concocts Cocktail for Fullerton Hotel Singapore
The legend himself, Charles Schumann
Famed bartender Charles Schumann made a whirlwind trip to Singapore to celebrate the launch of the Hommage collection, which he co-designed with Zwiesel 1872 to fete the 140th anniversary of the premium crystal glass barware. Charmed by his stay at the evocative Fullerton Hotel Singapore, the bar legend created a special cocktail to be served in an Hommage glass for the hotel's Post Bar.
Schumann's Singapore creation, The Beacon
Designed to be served in a glass from the distinctive Hommage collection that he designed with Zwiesel 1872, The Beacon is a deliciously complex, citrusey mix of Tanqueray gin, maraschino cherry syrup, fresh squeezed lemon juice and a dash of sugar syrup.
The arrival of Charles Schumann was the perfect occasion for a little friendly sparring between local mixologists, who came together to showcase their skills in a Cocktail Challenge "mix-off", where the bartenders' talent and creativity were put to the test as they concocted original cocktail recipes of their own in front of the bar icon himself.
Left to right: Mr Kiver Yong (Raffles Courtyard), Mr Jason Li (Post Bar), Ms Rosanna Torres (Martini Bar at Mezza9), Mr Charles Schumann, Mr Leo Chue (28 Hong Kong Street), Mr Zachary de Git (Tippling Club)
Each bar was allowed to submit up to three entries, and the drink had to be designed to be served in an Hommage glass. To add an Asian twist to the challenge, at least one entry had to include tea as one of the main ingredients.
Schumann himself was the judge, selecting a favourite creation from each of the participating bars, which included Tippling Club, 28 Hong Kong Street, Raffles Courtyard from Raffles Hotel, Post Bar from The Fullerton Hotel Singapore and Martini Bar at Mezza9 from the Grand Hyatt.
If you're at any of those posh joints, you may ask for one of Schumann's favourite five cocktails at the respective bars. These cocktails will of course be served in one of the mixologist's beautifully designed Hommage glasses.
Meanwhile, cocktail connoisseurs can sample Schumann's magical mixing skills by ordering one of his Beacons at the Post Bar at The Fullerton Hotel. However, in a twist designed to highlight the ephemeral exclusivity of this one-off creation, this cocktail will only be available on the menu for just four months, from January to April 30, 2013.
- Move Over, BB Creams: Chanel Unveils CC Cream
In a clever play on Chanel's famous interlocking double Cs, the French house has unveiled a new makeup and skincare hybrid, the CC Cream. While most beauty houses have capitalized on a Korean fad to come up with their own version of the BB or Blemish Balm cream, Chanel's CC Cream takes it up one notch. The Color Corrective Cream claims to be an all-in-one product that hews to Coco Chanel's minimalist philosophy, an aesthetic which is reflected in the tube's stark white packaging.
Available in Asia in one universal shade, the CC Cream proffers a plethora of benefits: sun protection, anti-aging properties, adequate coverage and subtle light-reflecting particles that lends your skin a lovely luminosity.
Women with sensitive skin will be pleased to know that only mineral-based sunscreen and concealing pigments are used, which are soothing and markedly less likely to cause redness or irritation. Texture-wise, the cream glides on light as souffle, and promises to offer long-lasting coverage of various skin imperfections: enlarged pores, wrinkles and the like.
What we love about the CC Cream is how velvety it feels, making application a pampering experience enhanced further by the infusion of an ephemeral fruity-floral scent with notes of white peach, watermelon and jasmine. Best of all, the deeply hydrating cream covers fine lines without settling into them and making them more noticeable, as BB creams are wont to do. Available now at Chanel counters.
- Biker Chic: Custom Vilner Aprilia Stingray
For your midweek pleasure, here are some wallpaper-worthy shots of a sizzling hot customised Aprilia Stingray by the tuning boys from Vilner - complete with lithesome female model, of course.
As it comes for Vilner the number thirteen in the year 2013 seems to be rather a lucky one: they have completely transformed the Aprilia Stingray by adding to it thirteen brand new details, making it look even more aggressive and futuristic.
The exceptional new visual appearance of this motorbike is a result of a work with great precision and attention to the tiniest detail. First of all, the Aprilia was equipped with a specially designed front fender, and the headlight was modified with two new details: helmet and air-ducts, while the side front signals were mounted on it. They are also new and more importantly – all LED. The transformation doesn't stop here. Two entirely new side spoilers with two vents each, serve as a means to lead away the hot air coming out from the engine.
Both right and left plastics were wrapped with the finest leather. From there one can see a light gray strip starting, which ends at the front part of the seat. To the rear part of the latter were added two new details made of brown leather.
Proceeding further to the rear of this breath-taking motorcycle, it must be mentioned that the rear lights were tinted in order to match the overall design philosophy of the tuning. Moreover, part of the frame is painted in matte black for that added toughness. Hewing to the same masculine palette, two exhausts have been repainted in black, and the wheels were entirely repainted. Finally, two pyramid-shaped accents have been added onto the Bugspoile as a design flourish. Price upon application.
- A Good Soaking: The Hot Tub Boat
Some of the swankiest yachts may boast hot tubs of their own, but this one takes the cake for being the most adorable - it is quite literally like rowing in a hot tub.
Perfect for stowing away on the dock of your private lake for use in the dog days ahead, this sweet toy runs on electricity, with an enormous tub taking up almost al of the deck. Designed and custom built in Seattle, the craft's Vinylester hull is topped with a slatted deck handcrafted from beautiful African teak.
Able to take on six adult bathers, a diesel-powered boiler with an adjustable thermostat heats the tub's water to a toasty 104° F. Other thoughtful bells and whistles for the 21st century sunbather: a waterproof stereo system plays music from your MP3 player through two flush-mounted 50-watt speakers that pop-up from the deck, and four ice chests built into the deck provide ample storage for your drink of choice - we suggest bubbly, for such a fun experience.
As expected, you are not going to win regattas with this charmer: a 24-volt electric motor propels the boat up to 5 mph on calm water, which can be steered via a joystick by a bather located starboard. Its rechargeable battery bank provides up to 10 hours of power from an overnight charge using its built-in Smart Plug shore power connection and on-board chargers. Yours for US$42,000.
via [Uncrate]
- How Time Flies: Jaeger-LeCoultre Toasts New Year in Kuala Lumpur
Alexis de Laporte with models
Friends of Jaeger-LeCoultre had a whale of a time celebrating the start of a year, at an invite-only New Year's bash held at the specially bedecked Third Floor Restaurant Bar at the JW Marriott Hotel in Kuala Lumpur.
With models showcasing the most exquisite specimens from the current collections to the seated guests as they clinked flutes of bubbly, the convivial cocktail dinner witnessed partners and friends of the fine Swiss manufacture sharing a light-hearted moment and an evening of great company. Scroll through to see who was at the bash, as we bring to you the latest from Jaeger-LeCoultre at SIHH 2013 shortly!
Alexis de Laporte, Chris Abishegam, Andrew Abishegam
Raymond Ng and friends
David Grimme, Donne Ray Raynard
Dato Francis Sew, Datuk Sri Micheal Chong, Datin Sri
Benjamin Ng, Stephanie Ng
Jessie Lee, May Lee, Clarice Chan, Bernice Chan, Huey Lean
May Lee, Jessie Lee, Hui Lean
Captain Yeo, Evelyn Yeo
Chris Abishegam, Andrew Abishegam
Datuk Sri Micheal Chong, Datin Sri
Datuk Stanley Yap, Datin Lee Ming Chen
Jo Lynn Lim, Nicole Lim, Adrienne Beh, Ben Beh
Kam Hee Hong, Teh Hock Seng
Ong Boon Par, Wendy Ong
- Fashion Loves Art: Louis Vuitton Spring 2013 Scarves
Add a splash of color to your ensemble as you transition to the balmier days of Spring with this exuberant trio of scarves, an eclectic collaboration between Louis Vuitton and some of the most talented street artists around.
Scoured from all over the world, the result of the partnership between these artists are scarves emblazoned with graffiti-inspired prints that are stunningly individualistic and beautiful in their own way, while referencing some of the French fashion house's most emblematic motifs. True collector's items, we want one in every design.
4 Seasons Giant Square
US-based Japanese artist Aiko's aesthetic is as colorful and vibrant as her background. Her creation for Louis Vuitton marries contemporary American graffiti with traditional icons that will be familiar to those acquainted with Japanese culture.
Famed for her manga-tinged work, the scarve's large, multi-hued chrysanthemums are of course a nod to that most symbolic of national flowers, and their psychedelic ombre petals are also reminiscent of the fireworks synomymous with North America's Independence Day celebrations. Integrated into the intricate scarf are the famous LV monogram and "sprouse" print, and the pink-and-white polka-dotted "kiss" in Kanji characters is a nod to the pop art movement.
Mosaic Square
Next up, we have another cheery number by dentical twin brothers who go by the collective Os Gemeos. A big duo in the graffiti art community in Brazil, their style is, as you can tell by the piece they created above, very much influenced by hip-hop culture and the Brazilian pixacao movement.
The mosaic silk square features a vivid repetitive pattern that cleverly makes use of Louis Vuitton's Monogram flower, which frames a center portion filled with multiple suns and moons, a touching reference to the strong personal and professional bonds between the two twin brothers. illustrate equilibrium and balance, representing the two twin brothers.
Script Stole
Finally, Californian graffiti-slash-writer Retna has produced a lovely pastel-hued stole that mixes the ancient and the contemporary, with symbols that are an amalgamation of Incan and Egyptian hieroglyphics, Arabic, Hebrew and Asian calligraphy and modern graffiti. As with Aiko, Louis Vuitton has given Retna free rein to reinterpret the House's logo, resulting in a unique signature that is both the artists' and the French maison's. Available now in selected Louis Vuitton boutiques.
- Pop Up To Cash In On Chinese New Year Tourist-Shoppers
As Jing Daily recently pointed out, China has undoubtedly become a globetrotting nation, with the country's outbound tourists expected to take over 100 million trips by 2020 and jet-setting to every corner of the world. With this in mind, global luxury brands have been working overtime to think of ways to appeal to and take advantage of an influx of mainland Chinese tourist-shoppers, a group that has, according to KPMG's recent "The Global Reach of China Luxury" report, shown it is "able — and willing — to pay more." Confirming this trend, KPMG reported that the number of mainland Chinese consumers polled who traveled overseas to make purchases climbed to 71 percent in 2012, a "significant change" from 53 percent in 2008. Of those travelers, 72 percent said they bought more high-end products, such as handbags, cosmetics and watches, on trips abroad.
Thus, as KPMG'S China's Asia-Pacific Chairman of Consumer Markets, Nick Debnam, said in the report, global luxury brands need to take another look at their business strategies in order to take full advantage. "It is no longer just about doing business in China," Debnam noted, "brands need to therefore align their branding and marketing strategies both in China, and for those rising number of traveling Chinese consumers."
A prime example of realigning marketing campaigns to attract — rather than alienate — Chinese tourists was launched this month by the Macy's-owned American department store Bloomingdale's. Running from January 7 – February 18, the retailer recently rolled out a collection of limited edition merchandise, special events and pop-up shops to celebrate the upcoming Chinese New Year. As chairman and CEO Michael Gould put it, "Bloomingdale's is excited to not only recognize and celebrate this special holiday, but the entire Chinese culture. It is our hope that Chinese consumers and tourists, along with all of our loyal shoppers, will enjoy the festive holiday and culture rooted in tradition."
As a nod to the Chinese tradition of gifting red envelopes (红包), Bloomingdale's is offering shoppers at the 59th Street, North Michigan Avenue, San Francisco Centre, and South Coast Plaza locations their own red envelopes from February 7-10. Select envelopes will include prizes such as bMoney cards in lucky denominations of $8, $88, or $888, a special limited-edition Chinese New Year shopping tote, and a limited-edition reusable "Little Red Bag" inspired by the iconic Bloomingdale's brown bag. Bloomingdale's will also create pop-up shops racked with pieces from brands like 7 For All Mankind, Altru, Asian Loft, Baccarat, Christofle, L'Objet, Maximilian, Natori, Riedel, Salvatore Ferragamo, and Tateossian.
Compared to more large-scale examples of Year of the Snake visual merchandising like Bulgari's flagship serpents or lavish high-street window displays, the timing of the Bloomingdale's pop-up campaign pairs well with the increasingly private demeanor of the Chinese traveling shopper, rather than the tour group participant. Though Chinese New Year is traditionally a time to be with family, more individual tourists who do venture outside of the country during the holidays are looking for an efficient and focused shopping experience. Moreover, Bloomingdale's year-long efforts to improve customer service will likely be appreciated, encouraging Chinese shoppers to return even after the holidays.
- Luxury Briefs: Goyard In Shanghai, Bulgari In Beijing, Coach On WeChat
A roundup of recent brand news, from a special Goyard craftsmanship event in Shanghai to Bulgari's snakes descending on Beijing, and Coach getting interactive on WeChat.
Goyard Brings A Taste Of France To Shanghai
On January 25, famed Parisian trunk maker Goyard will hold a special customization event at its sole mainland China location in Shanghai, giving shoppers the chance to have their Goyard items customized on-site by French artisans from 5:30-7:30 PM.
Goyard Shanghai
Suite L104A, Yifeng Galleria 99 East Beijing Road, Huangpu District, Shanghai
上海益丰外滩源旗舰店
Tel: +86 21 5308 5281
Event info via WeiboBulgari Snakes To Hit Beijing Shin Kong Place Boutique On January 29
Following previous appearances at flagships in New York, Tokyo, Rome and most recently Shanghai, Bulgari's large-scale lighted snakes will take their place on the brand's Shin Kong Place store in Beijing on January 29. In preparation for the launch, Bulgari has been on a full-court promotional press, purchasing ad space on the home page of the Chinese online video giant Youku and creating a short commemorative video.
January 29, 2013, 6:30 PM
M1024 1/F Shin Kong Place, No.87 Jianguo Road, Chaoyang District, Beijing, China
Tel: +86 (10) 6533 1127Coach Kicks Up Activity On WeChat
Coach continues its recent burst of digital activity in China with a WeChat effort aimed at catching the attention of the country's emerging young fashionista. By following Coach's official WeChat account and replying with the number "1," users can automatically subscribe to a monthly newsletter, "Coach News," which includes updates on discounts, new collections, and events.
The latest campaign — which comes two months after the launch of Coach's e-commerce site and official WeChat account— follows other recent activity like last month's Weibo event, "New York Style" (Coach纽约范儿), a multi-platform campaign that promoted Coach's New York roots and the city's fashion scene. As Labbrand wrote of "New York Style":
The core of the campaign was a Weibo application on which fans of the brand could discover New York's 6 iconic districts (Meatpacking district, 5th avenue, Brooklyn, Soho, The upper-east side and Time Square) through special articles on the Sina Style portal. The brand also tapped influential Weibo bloggers to create looks associated to each district; netizens could then vote for their favorite look and invite their friends to do the same.
- Luxury Gets Enamored with The Year of the Snake
Out with the 2012 dragon, in with the 2013 snake.
Chinese believe that dragon is the symbol of Yang, and snake is the symbol of Yin.
2013 is the year of the water snake, according to Feng Shui consultant Marites Allen. It is the best time to start a new life. It has the presence of two wood elements, two water, tow earth, a metal, and a fire. So, this is a complete set of elements. In other words, snake-people like to possess the finer things in life.
To commemorate the Year of the Snake, many luxury brands have launched products with snake-themed designs. These brands are seizing the opportunity of the Chinese New Year to win over wealthy Chinese consumers globally. "Isn't a snake-shaped watch the best present for myself this year?" said Sunny Sun, a Beijing local who saved up to purchase an item from Serpenti, a line of watches by Bulgari.
"China's market is a big one and those international luxury brands know it. So they've launched all kinds of new designs with Chinese elements," said Yvonne Xue, Marketing Officer for a top American luxury brand. "In the past, the luxury brands were so high above the normal consumer here, but now they are trying to break into China's market. They want people to know more about luxury products. They want to devote more attention to Chinese consumers."
Ironically, as China becomes increasingly westernized, Chinese elements are vanishing in China. International luxury brands continue to play the Chinese culture card, incorporating Chinese elements to endear to Chinese buyers and betting that cultural traditions are hard to rid.
"Products with Chinese elements are surely more appealing to me, and carrying a bag with dragon patterns or Chinese rose embroidery next to a logo of a luxury brand makes me feel special and unique," Sun said. "And I believe many other Chinese will think the same way."
In addition to Bulgari's Serpenti, here are more products designed for the Year of the Snake:
"The Legend of the Chinese Zodia" by Vacheron Constantin
Snake's Year Limited Edition Handbags by Hogan
Snake Cameo Rings and Earrings by Pomellato
Ferrari 599 GTB China Cracked Porcelain by Ferrari
Dartz Motorz Snake Skin by Bentley
Dartz's Year of the Snake-Inspired Mercedes-Benz G-Class
Year of the Snake Collection by Cross
Year of the Snake Gold Bar Collection by Chow Sang Sang
Year of the Snake Notebook by Moleskine and Shanghai Tang
Swarovski Chinese Zodiac Schlange
Premium cigar brand Davidoff releases 2013 "Year of Snake"edition. This collection is inspired by the Chinese love story "White Snake Story" that can be traced back to Ming dynasty (1368AD).
BVLGARI, New York. The giant, light-up snake is installed across the facades of the flagships in NY, Rome and Tokyo.
[americanlimosales]
photo credit: bulgari, vacheron constantin, hogan, pomellato, ferrari, bentley, cross, chow sang sang, moleskine, swarovski, davidoff
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Luxuriously Yours 2013/01/23
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